How does cannabis get its color? Here’s why some strains turn purple

Environment and genetics both play a role in the coloration of a plant. But what exactly causes each variety to look the way it does? What gives Black Cherry Sodaits otherworldly color of dark purple with vibrant orange hairs cutting through it like streaks of fire?

Let’s explore the color of cannabis and examine which factors influence its coloration, why some strains are more vibrant than others, and whether purple = potent.