Jay-Z is heading into the legal marijuana industry as a chief brand strategist in partnership with a California cannabis product company.
The rapper said in a statement July 9, 2019, that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts, and strategy for the brand.
Jay-Z says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.
The rapper called Caliva “the best partners for this endeavor.”